The Chengdu Pet Expo, featuring Aier pet food, has come to a successful close. Time-tested Chinese brands have built their reputation on quality.
Dec 31,2025
From September 18 to 21, the 13th TOPS Chengdu Pet Expo—the largest and most influential pet exhibition in western China—bustled with activity at the New International Exhibition Center in Chengdu Century City. A long-established domestic pet food brand, Air, which has been in business for 23 years, showcased its 2025 new products and best-selling Forest Story freeze-dried triple-flavor fresh meat formula at the expo, engaging in close communication and exchanges with pet industry professionals and pet lovers from western China. The eye-catching nautical-themed booth design and a variety of on-site interactive activities drew crowds of consumers eager to check in and linger at the Air booth, making the expo venue exceptionally lively and bustling.
Twenty-three years of bravely standing at the forefront of the tide.
As reflected in the theme of this pet food expo, since its establishment in 2002, Aier has consistently been at the forefront of China’s pet food industry. Over the past 23 years, China’s pet food sector has evolved from simply “having enough to eat” to “eating well” and then to “eating right.” Aier has not only been an eyewitness to this transformation but also a pioneer leading the way. As one of the earliest brands in China’s pet food industry, Aier became a member of the Pet Food Professional Committee of the China Feed Industry Association in 2015, participated in drafting pet food standards in 2016, and in 2020 was honored with the Certificate of Top Ten Pet Food Enterprises awarded by the Feed Association under the Ministry of Agriculture. For 23 years, Aier Pet Food has remained steadfast in its mission: “To provide pet owners with worry-free, specially formulated pet food.” Actively collaborating with top domestic and international universities and scholars, Aier has been exploring comprehensive nutritional solutions tailored specifically for urban pet feeding in China. Today, Aier Pet Food not only covers the entire country, having established a network of over 30,000 offline stores nationwide, but also exports its products to countries in North America, Southeast Asia, and beyond, bringing Chinese pet food to the global market.
360° All-round Pet Health Guardian Expert
Among the products showcased at this exhibition, the Forest Story series freeze-dried three-meat blend dry food stood out particularly. According to official data, this food boasts an 80% repurchase rate in offline stores. Within less than half a year since its launch, it has accumulated sales of over 1 million packages, serving 125,000 pet-owning households. From a product formulation perspective, this freeze-dried three-meat blend contains as much as 75% meat, with a blend of three types of freeze-dried ingredients. Not only does it meet pets’ daily nutritional needs, but it also offers triple-body care benefits: supporting gastrointestinal health, promoting hair conditioning and beauty, and protecting against tear stains—specifically designed to help pets maintain optimal bodily health.
Aer is also more targeted in its development of wet-food cans, specifically addressing the health-care needs of pets. As can be seen from the in-store displays, in addition to Aer’s long-standing product, the cat nutritional supplement “Yun You Bao,” there are also updates and iterations of staple soup cans targeting cat immunity, urinary health, intestinal health, coat care, as well as dog joint health and coat-care products.
Aier Pet Food adopts the “A+ Feeding System” as its brand philosophy, aiming to meet pet owners’ diverse feeding needs—ranging from palatability and cost-effectiveness of dog and cat food to natural feeding preferences and the individuality of pets—through its various product lines offering different price ranges and RTB options. The product lineup at Aier Pet Food’s booth vividly reflects the brand’s “A+ Feeding System” philosophy. Centered around “freshness,” Aier Pet Food’s diversified product line fully addresses the nutritional requirements and feeding needs of pets at every stage of their life cycle, providing 360° all-round care for your pets.
Engage with the West and deepen our market presence in the western region.
As of 2024, the number of pets in Chengdu has exceeded 1.5 million—800,000 dogs and 700,000 cats—while the pet market size has surpassed 8 billion yuan, with an average annual compound growth rate of 18%. According to data from 2025, Chengdu’s local pet consumption is approaching the 10-billion-yuan mark, with an annual growth rate exceeding 30%, placing it among the top cities nationwide in terms of growth speed. Chengdu has become a core city for the pet economy in western China and an important hub for Aier’s market expansion in the western region. This TOPS Chengdu Pet Expo not only provided Aier with an excellent opportunity to reunite with old friends and jointly discuss market development strategies, but also enabled Aier to connect with partners from various cities across the west. An increasing number of agents and pet stores are joining Aier’s distribution network, further strengthening Aier’s presence in the western market. Looking ahead, Aier will continue to work closely with its partners to bring high-quality, cost-effective, and trustworthy domestic pet food products to more pet owners, rewarding both partners and consumers with reliable quality and exceptional value for money.
Looking at the rapid growth of Chengdu’s pet economy, it’s closely linked to Chengdu’s large permanent population of 2.1 million and the fact that over 66% of pet owners belong to the younger middle-class generation—those born in the 1990s and 2000s. The pet-owning mindset of the younger generation has quietly evolved; more and more people now view their pets as “family members.” Consequently, when choosing pet food, safety, quality, and precise feeding have become the new benchmarks. During this trip to the west, Aier had face-to-face interactions with over 100,000 pet owners in western China, discussing the needs and experiences of young pet owners. Through creative interactive games on-site, Aier conveyed its high-quality products to the audience in a fun and engaging way. By connecting directly with consumers in this way, Aier Pet Food will, in the future, adopt a more youthful approach to communication, conveying the brand’s “craftsmanship” and “quality” to consumers and offering young pet owners even more trustworthy choices.
Aier Pet Food shines at the TOPS Chengdu Pet Expo, showcasing 23 years of accumulated excellence in domestic pet food. With its 360° all-round nutritional protection, Aier is leading the way in elevating the quality of domestically produced pet food. From raw materials to manufacturing facilities, from R&D to quality control—Aier has established a comprehensive quality assurance system that not only serves as the cornerstone of Aier’s 23-year success but also represents the key to helping domestic pet food brands go global. Aier will continue to drive product innovation and enhance quality, ensuring that high-quality pet food benefits more pet-loving families.
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