Aier Pet Food Shines at the 27th Asian Pet Expo—23 Years of Accumulated Experience Have Built a Reputable Brand of Domestic Quality.
Dec 31,2025
—“Ai” in the Blue Ocean, “Er” Joins You for the Appointment
From August 20 to 24, the 27th Asian Pet Expo was grandly held at the Shanghai New International Expo Center. With an unprecedented scale of 310,000 square meters, this year’s expo once again shattered records. Over 2,600 exhibitors gathered at the event, attracting more than 130,000 professional visitors, over 390,000 pet lovers, and overseas attendees from more than 90 countries and regions around the world—a growth of over 20% compared to last year. The expo fully ignited the diverse vitality and robust momentum of the pet industry, marking a new high point for the sector and setting the stage for a new wave of pet economy trends. As the annual highlight event for the pet industry, the Aier Pet Food brand made its debut at the expo under the theme “Aier in the Blue Ocean, Er Jointly Seize the Opportunity,” comprehensively showcasing its health and nutrition solutions tailored to every stage of a pet’s life cycle.
As a domestic pet food brand established 23 years ago, Aier Pet Food has always adhered to the mission of “creating worry-free, pet-specific nutrition.” We continuously innovate and invest in research and development, committed to providing pets with nutritionally balanced, safe, and healthy food. At this exhibition, we’re showcasing our 2025 new product—a best-selling frozen-dried three-meat blend formula called “Forest Story.” This complete, all-stage staple food contains 75% fresh meat and 10% freeze-dried ingredients, and its core benefits focus on three key areas of pet health: “improving coat condition and shedding,” “supporting gastrointestinal health,” and “protecting against tear stains.” Within just six months of its launch, it has become a hot-selling offline product, with a repurchase rate as high as 80%. At the exhibition itself, it’s been extremely popular among visitors. Meanwhile, Aier is also making rapid strides in wet food—our canned main meals for dogs and cats have been selling like hotcakes at the show, becoming the best-selling item at our booth and quickly selling out.
This year, Aier’s booth is themed “Aier in the Blue Ocean,” with deep-sea blue—the signature color of Aier—serving as the dominant hue. The booth features an open, streamlined design that immerses consumers in an authentic deep-sea exploration experience, allowing them to directly witness the “fresh” new sources of Aier’s ingredients. Meanwhile, the sailboat suspended from the ceiling seems to be exploring amidst ocean waves—just like Aier Pet Food, which has been dedicated to finding the best pet food suited for urban Chinese households for 23 years. Over these 23 years, Aier has consistently braved the waves and remained at the forefront of innovation. Looking ahead, Aier’s future remains a boundless blue ocean, as we continue to serve more pet owners with our expert R&D, cutting-edge equipment, and superior product quality.
At the Asia Pet Expo, the Aier booth was bustling with crowds and radiated an enthusiastic atmosphere. A wide array of tasting products and fun interactive games drew consumers to stop by and check in. At the event, visitors could “set sail” with Aier and explore deep-sea ingredients. By successfully participating in the on-site fishing-themed interactive game, attendees could win Aier’s premium products as well as a variety of pet-themed merchandise. The event also offered an abundance of sample-sized products, allowing consumers to experience the quality of Aier’s products up close in a playful and engaging way. The new comment-section raffle on Xiaohongshu was also hugely popular among attendees, attracting over 1,500 participants and making the booth exceptionally lively.
This year’s Asia Pet Expo has introduced innovative features and a wealth of online and offline channels for showcasing premium brands and products, providing El with an expansive platform to shine. El actively participated in various events—whether it was the “Discover Great Products” section or the New Product Festival—where El’s presence was unmistakable. At the industry-wide gala held concurrently with the expo, El’s team members were also seen everywhere, enthusiastically absorbing new knowledge and insights. El is deeply committed to staying abreast of the latest developments in the pet industry. As a domestic pet food brand with 23 years of history, El has consistently remained at the forefront of the industry, leveraging cutting-edge technologies and formulations to serve Chinese pet owners.
Since its establishment in 2002, Aier Pet Food has undergone more than two decades of remarkable development. The company has invested a total of 500 million yuan and occupies a site of 58 mu. It is equipped with two advanced Wenger extruders and features a feeding base spanning 13,000 square meters. Thanks to these robust infrastructures and continuous investment in R&D, Aier Pet Food has secured a prominent position in the domestic pet food industry. Its products not only enjoy strong sales nationwide but are also partially exported to North America and Southeast Asia.
The annual Asia Pet Expo is the pet industry’s annual highlight event. The “PFA Awards—Asia Pet Annual Grand Awards,” organized by the official Asia Pet team, are also among the most highly regarded awards and honors in China’s pet industry. Thanks to its outstanding performance in brand building, product quality, and market reputation, AIER stood out from numerous competing brands and was awarded the “Annual China Quality Manufacturing Award” by the official Asia Pet organizers, showcasing the brand’s strong capabilities and deep-rooted heritage to both the industry and a wide range of consumers.
The five-day exhibition came to a successful conclusion, and Air has gained partners from all over China—and even from around the globe. Many old friends visited our booth to discuss new products and explore potential collaboration models, while many new friends have joined Air’s agency network. Looking ahead, Air will continue to strive hard, delivering reliable quality and excellent value for money to both our partners and consumers.
This exciting appearance at the 27th Asian Pet Expo is not only an excellent opportunity for Aier Pet Food to showcase its brand strength, but also a significant starting point for embarking on a new journey. In the future, Aier Pet Food will continue to deepen its commitment to the pet food industry, uphold a spirit of innovation, and constantly enhance both product quality and service levels, bringing more high-quality, healthy food to pets worldwide, thereby contributing to the high-quality development of the pet industry and writing a new chapter of glory for domestically produced pet food brands.
As a brand exhibitor, Aier Pet Food feels deeply gratified and grateful. We are thankful to all our partners and consumers for their continued trust and support of Aier. We also extend our heartfelt thanks to the exhibition organizers for their hard work and dedication, as well as to every single member of the Aier family who worked tirelessly to make this event a success. We look forward to seeing you all again soon!
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