Aier pet food sets a sales record at the Asia Pet Business School in Xi'an and Zhengzhou, with single-site daily sales exceeding 100,000 units.
Dec 31,2025
Aier Pet Food has made a strong entry into the 2025 Asia Pet Business School National Tour, aiming to help stores achieve thriving businesses, provide guidance and empowerment to pet stores across the country, and offer a continuous source of energy for sustainable growth. Together, we’re co-creating this platform to share successful experiences, jointly explore the latest trends and best practices for brick-and-mortar pet stores, and foster collaboration within the industry. Through this process, Aier Pet Food has gained a deeper understanding of market demands, precisely grasped customer psychology, and made thorough preparations to tackle the challenges facing the industry.
At the recently concluded Xi'an and Zhengzhou stops, Aier Pet Food brought along store operation secrets and exclusive on-site benefits to provide support. Max, Brand Manager of Aier Pet Food, shared insights in his talk titled “How Can Brands or Stores ‘Show Their Strength’ to Their Audience?” and engaged with attendees in a lively discussion on how to better understand market demands, grasp customer psychology, and effectively address industry challenges—thus enabling pet stores to develop more effective growth strategies. Moreover, starting from the two core factors that matter most to store owners—price control and profit—Max provided store owners with ample confidence, helping to further strengthen Aier Pet Food’s offline distribution channels. In addition, the brand’s check-in gift and “every 8th day” promotions at the event sparked widespread participation among store owners, adding significant energy and momentum to the on-site activities.
During this event, Aier Pet Food’s flagship product—the freeze-dried triple-combo fresh meat formula—received widespread acclaim. At the Zhengzhou stop, order sales exceeded 100,000 yuan in just one day. Moreover, this fresh meat formula has become a top repurchase item in offline pet stores, with a repurchase rate exceeding 80%. This triple-combo fresh meat formula, specially developed based on pets’ unique physiological needs, features a scientifically formulated blend that addresses three key issues for pets: intestinal health, tear stains, and coat condition.
Aier’s groundbreaking “Triple Intestinal & Gastric Protection Shield” features XPC postbiotics—imported from the U.S.—which undergo a deep fermentation process using Saccharomyces cerevisiae to rapidly establish an immune-friendly gut microbiome. Prebiotic matrices, such as mannan oligosaccharides and fructooligosaccharides, address inflammation caused by gut dysbiosis at its root. Meanwhile, a natural “intestinal broom” composed of six types of fruit and vegetable fibers effectively promotes intestinal peristalsis and adsorbs toxins. This innovative combination of “dual postbiotics + cellulose” boosts pets’ digestive absorption rate and alleviates soft stool issues. To tackle the common pet problem of tear stains, the duck-and-pear formula creates a “Triple Tear-Stain Improvement Shield.” By striking the perfect balance between duck meat and pear, this formula helps regulate pets’ internal heat condition, thereby reducing tear-stain production. Lutein derived from marigold extract regulates eye moisture, provides antioxidant protection, safeguards the retina, enhances contrast sensitivity, slows down macular degeneration, reduces eye strain, maintains stable tear film, and supports overall visual health. The salmon-and-chicken formula builds a “Three-Stage Coat Beautification System,” delivering dual benefits of shedding control and coat enhancement. Specifically extracted flaxseed oil and evening primrose oil help regulate the skin’s water-oil balance, forming a natural skin barrier repair shield. Rich in unsaturated fatty acids, Antarctic krill oil directly targets hair follicle stem cells, promoting synchronization of the hair growth cycle and reducing hair loss. Psyllium husk and cellulose imported from Germany regulate intestinal motility, lubricate the intestines, and facilitate smooth bowel movements.
From a nutritional standpoint, this product innovatively incorporates freeze-dried raw meat of staple-food grade. Utilizing world-class, state-of-the-art puffing equipment and Wenger’s fresh-meat injection technology, 75% of the fresh meat is transformed into a nutrient-rich pulp and injected directly into the core of the food. This achieves a direct-injection technique for fresh meat—no pre-processing required. The fresh meat is emulsified at just 50 degrees Celsius, preserving its natural nutrients and enhancing digestibility and absorption. Additionally, the specially developed super-fruit filling, made from freeze-dried blueberries, cranberries, huckleberries, and raspberries, is rich in natural vitamin C, vitamin K, and various minerals. These ingredients help pets maintain optimal antioxidant levels, slow down cellular aging, boost immune function, and reduce the incidence of disease.
As domestically produced pet food brands collectively rise in the global market, Aier Pet Food, through the Asia Pet Business School platform, has not only showcased its technological prowess but also set a new benchmark for “brand empowerment of retail stores” by adopting a dual-drive model that combines technology with service.
Looking ahead to 2025, the “Asia Pet Business School” will expand its reach to more new cities, bringing pet store owners practical business strategies and actionable, hands-on insights. Aier looks forward to meeting and connecting with even more store owners and offering them even more benefits—see you soon!
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