As society and the economy develop and people’s lifestyles evolve, pets are undergoing a profound transformation in their role within families—from mere “companions” to “emotional partners.” Consequently, pet owners’ attention to their pets’ health has also intensified, and “peace of mind” has become the core expectation that pet owners have for pet food products. Aier Pet Food, driven by its original vision of providing “a worry-free, pet-specific diet,” has bravely taken the lead in China’s booming pet food market for twenty-three years, building a strong brand trust barrier around its “Safe & Secure Pet Food” offering.

Driven by core values, we create a worry-free pet food exclusively for pets.

Aier Pet Food is the core brand of Ronsy Pet Food Co., Ltd., a leading pet food manufacturer. Backed by RONSY’s status as a member of the Pet Specialized Committee of the Feed Industry Association under the Chinese Ministry of Agriculture, one of the drafters of China’s pet food standards and product labeling guidelines, and a certified “Top Ten National Pet Food Enterprises” by the China Feed Industry Association, RONSY boasts strong corporate strength and robust in-house R&D and manufacturing capabilities. Established in 2002, the brand has grown over 23 years to become a best-selling product nationwide and is now exported to regions including North America and Southeast Asia. The brand has always been committed to the mission of “providing pet owners with worry-free, pet-specific food.” From the original founder’s heartfelt aspiration to provide pets with their own dedicated food, to today’s highly segmented product lineup that covers all life stages and various categories of cat and dog staple foods, RONSY now boasts an annual production capacity of 160,000 tons. The brand remains driven by product innovation at its core, guided by uncompromising product quality, extensive offline distribution networks, and premium customer service, consistently staying at the forefront of China’s pet food industry.

Strictly uphold quality standards and set a new benchmark for pet food brand trust.

At a time when pet food safety is receiving widespread attention, Aier Pet Food has established a robust trust barrier through stringent standards. It has obtained numerous certifications, including CNAS China National Accreditation Service for Conformity Assessment, ISO International Quality Management System Certification, FDA U.S. Food and Drug Administration Certification, ILAC·MRA International Laboratory Accreditation, and SGS International Testing and Inspection Certification—ensuring that every batch of products undergoes testing against 36 safety indicators, with no detectable levels of hazardous substances such as heavy metals or microorganisms.

Aier Pet Food adheres to the production principle of “traceable ingredients, controllable production, and verifiable quality.” In the production preparation phase, it follows a three-step approach—pre-production, in-production, and post-production.

Before production: Staff will conduct thorough maintenance, cleaning, and inspection of the equipment to ensure that no foreign objects enter the production process and compromise safety. At the same time, they will ensure that all parameters required for production are strictly adhered to according to the predetermined standards.

During production: Every half hour, random samples are taken from semi-finished products and tested in real time for a range of indicators, including bulk density, hardness, dimensions, color, moisture content, water activity, and physicochemical properties (crude protein, crude fat, and crude fiber). Using advanced precision instruments, the detection of physicochemical indicators (using infrared technology) can be completed in just 6 seconds.

Post-production authoritative testing: Internal inspections can meet multiple testing requirements for export certification standards. We maintain real-time control over product quality and also send finished products to reputable third-party testing institutions for inspection. Depending on the specific requirements of each product, we carry out tests including those mandated by the U.S. AAFCO, the European FEDIAF, as well as tests for heavy metals, microorganisms, and total colony counts. Our factory has established its own laboratory, which has been certified as a “Satisfactory Laboratory” in the HuaCe proficiency testing program. This laboratory not only meets general routine testing needs but is also capable of performing up to 13 specialized third-party laboratory tests.

Before leaving the factory: To better verify the product’s actual efficacy and palatability, the factory has built a large-scale pet playground. Each batch of products undergoes a 28-day humane feeding trial before being released. The entire facility is equipped with a fresh-air ventilation system and underfloor heating, designed to more accurately simulate the living environment for pets in urban households. We comprehensively assess not only dietary factors but also the pets’ psychological well-being, ensuring that customers won’t be the first to test out new food—and instead, we deliver safe, healthy, and high-quality pet food directly to consumers.

Independently developed, with our own factory laying the foundation for quality.

To meet the precise nutritional needs of pets, Aier Pet Food has assembled a professional R&D team comprising nutritionists from both China and abroad, practicing veterinarians, process engineers, formulation specialists, food engineers, and animal behavior experts. This team has developed comprehensive R&D capabilities spanning the entire chain—from analyzing pet nutritional requirements and designing formulations to optimizing production processes and conducting safety testing. To achieve technological breakthroughs, Aier Pet Food actively builds a collaborative network among industry, academia, and research institutions. It has established stable partnerships with top domestic agricultural universities such as China Agricultural University, Jiangnan University, Zhejiang Academy of Agricultural Sciences, and Nanjing Agricultural University. At the same time, Aier maintains ongoing technical exchanges with international experts and research institutions in France, Germany, Australia, Thailand, and other countries. This internationally oriented collaboration enables Aier to promptly absorb cutting-edge global research findings in pet nutrition and swiftly translate academic theories into product innovations.

The hardware foundation for our R&D capabilities is our smart 4.0 digital factory, which was built by Aier at a cost of 500 million yuan. Covering a total area of over 100 mu, this factory is not only a manufacturing hub but also an experimental platform for R&D innovation. It is equipped with top-of-the-line processing equipment sourced from France and Switzerland, providing an advanced platform for process validation and R&D. Among these are the U.S.-made WENGER 5T/10T machines, the German KARLSCHNELL ultrafine pulverizers, the Dutch DINNISSEN vacuum sprayers, and the Dutch Geelen dryers and cooling towers—all of which maximize the nutritional value and palatability of pet food through cutting-edge process technologies, thereby empowering product quality with state-of-the-art equipment.

Focus on physical stores and prioritize channel needs as our primary mission.

Offline channels serve as an important platform for brands to engage in direct dialogue with consumers and gain a deeper understanding of their needs. They enable consumers to visually inspect and sample products firsthand, ensuring product quality and suitability while safeguarding purchase safety. Moreover, in real-world consumption scenarios, professional staff at offline stores can provide personalized purchasing recommendations tailored to the unique characteristics of each pet, thereby enhancing consumer trust. These channels also represent a vital hub for brands to connect with consumers and gain valuable insights into market demands. Aier Pet Food has always focused on physical retail stores, taking channel needs as its top priority. To date, Aier has established partnerships with 68 core distributors, and its business covers more than 30 provinces, municipalities, and autonomous regions across China, serving over 30,000 offline retail outlets nationwide.

From building a solid quality foundation through robust R&D and manufacturing capabilities, to ensuring safety standards are met at every stage of the production process via rigorous quality inspections, and finally to providing in-depth, on-the-ground services that closely align with pet owners’ needs—Aier Pet Food embraces a “three-in-one” brand approach, weaving its deep concern for pet health and its sincere respect for pet owners’ trust into every single kibble produced and every service delivered. This comprehensive commitment—from product to service—doesn’t just provide a firm backing for our promise of “safe and reliable food”; it also continuously strengthens the bond of trust between our brand and pet owners, ultimately forging a brand moat that combines both exceptional quality and heartfelt warmth, thereby safeguarding and enhancing the happy companionship of more pet-owner families.

Address:
No. 199, Zhu Zhengse Street, Heguo Town, Nanhe District, Xingtai City, Hebei Province

Email:
panghuiqiang@chinarongxi.com

Contact phone number:
400-612-2201/ 0086-319-4480001